Our Work

Our Work.

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Digital Marketing

ISG is passionate about helping you achieve greater conversions, build a stronger brand and forge powerful connections with new and existing audiences. We boost your business through email marketing, digital advertisement, and creative campaigns.

Communication Services

Whether it’s public relations, editorial services, or content development, we create innovative content that will set your brand apart. We strive to provide effective and successful strategies, impeccable implementation, and results-oriented campaigns.

Data & Technology

Let us help you with all the technical aspects of your marketing strategy. ISG designs custom-made, all-in-one dashboard and tech solutions for your digital metrics. Our expert data scientists deliver a tailored analysis that provides all the information you need to make smart decisions for your business.

Influencer Marketing

Our network of influencers is expansive to all industries. Let them use their reach to increase yours.

Social Media Management

Today, every business needs to be on social media pushing their brand, services and products. Most don’t know how. Growing audiences and converting followers into clients is our expertise.

Website Development

Research shows 97% of clients study a brand’s website before buying a product or service. Designing an unimpressive website isn’t an option. We don’t just build a website, we create your best salesperson working for you 24/7.

Brandbooks

Tell your brand’s story with one of the best marketing and sales tools available. Graphics + Story = Success!

Politics

Inclusion Strategy Group has joined forces with Opterian to offer over 20 years of combined political campaign experience. We bring together our deep understanding of user behavior with data and social listening technology to provide real-time analyses that can precisely target voters and exponentially grow your message to the right audience.

About Us

Inclusion Strategy Group (ISG) is a premiere communications, marketing, and consulting firm that focuses on creating growth strategies for its clients. ISG provides solutions for today’s complex and diverse U.S. market built from our experience in Content Curation, Digital Marketing, Technology, and Strategic Development.

We have the tools to create custom, inclusive and impactful solutions to meet the unique needs of each client. We are passionate about helping you achieve better results, build a stronger brand and forge powerful connections with new and existing audiences. We strive to provide effective and successful strategies, impeccable implementation, and results-oriented campaigns.

Sylvia Franco

FOUNDER

Sylvia A. Franco is Founder of Inclusion Strategy Group (“ISG”). Sylvia is considered a digital transformationalist and Hispanic market expert. She is a battle-tested leader in the U.S., Latin America, and Europe with expertise turning around struggling digital platforms and driving revenue transformation for clients in gaming, publishing, politics and lifestyle sectors.

Sylvia and her team have also produced several brand activations, including successful public relations and communications strategy campaigns in partnership with the United Nations, FIFA and other international brands. Under Sylvia’s leadership, ISG developed strategic marketing initiatives for top global artists, including Ricky Martin, Maluma, Carlos Vives, Nicky Jam, Wisin, Diego Boneta, and Silvestre Dangond.

Previously, and for close to a decade, Sylvia worked in politics, and acted as National Hispanic Inclusion Director for a 2012 presidential bid. She initiated her career in the digital realm working for Telefonica in the U.S., European, and Latin American markets.

Miami / Buenos Aires / Madrid

Communications

EDITORIAL SERVICES

ISG delivers stellar editorial services in English and Spanish that will assist you in reaching and including your target audience.

CONTENT DEVELOPMENT

ISG will create impactful content strategies that will help our customers to effectively communicate with their audience and impress clients. Let us help you speak directly to your audience.

DIGITAL SOLUTIONS

You only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing. ISG offers innovative digital solutions services that will impress your potential clients and help grow your businesses.

TRANSLATIONS

Our collection of unmatched translation services include English, Spanish, and Portuguese. Our experienced staff will help you get the best quality translation for your intended audience. If you need to translate marketing material, articles for publication, websites or any other specialized document, we ensure that your material is accurately translated with careful consideration of context, localization and nuance.

Marketing

ISG will help your brand build a strong and relevant presence in the growing Hispanic market. ISG offers 20+ years of Hispanic market expertise. We understand the value of this niche market, and create highly impactful solutions for our clients that resonate with Latinos across the board.

ISG delivers forward thinking market analysis and successful results to both political and corporate clients across the country and internationally.

Consulting

As experts in marketing and communications, Inclusion Strategy Group executives consult for many national and international brands around the globe. If you are looking to enter into the U.S. market and need to build your go-to-market strategy, trust ISG with the task. With over 20 years of expertise in Hispanic and other minority U.S. markets, Inclusion Strategy Group will lead your company in the right direction.

Graphic Design

We will take the headache away from graphic design. Our team will deliver highly impactful work and impeccable, stress-free service. We’ll captivate your consumers through beautifully developed brand architectures, websites, newsletters, advertisement, and all things digital.

Technology

At ISG we know that your company and brand is only as relevant as the technology you use to communicate and market to your customers. We pride ourselves in creating social media listening platforms and tools that will keep you ahead of the wants and needs of your clients. We produce Website, Facebook, and WhatsApp bots that create just the right dialogue to keep your users engaged.

ISG uses the precise technology to add new and smart distribution channels for your content. From custom apps to market intel, trust ISG with your technology needs.